In November, The Center for BrainHealth welcomed Dianna Purvis Jaffin, Ph.D., PMP, to the role of Director of Strategy and Programs for its Brain Performance Institute.

She joins the Dallas team from Bethesda, Maryland, where she served as the Director of Innovation and Strategy for the Consortium of Health and Military Performance (CHAMP) at the U.S. Department of Defense Center of Excellence for translation of human performance optimization science.

A leader in the Department of Defense human performance optimization community, Jaffin played a critical role in the U.S. Army Brain Health Initiative and Human Dimension Concept, an initiative to enhance the human element in combat situations. She has also developed and led wellness programs for corporations, government agencies, and firefighters.

As the Brain Performance Institute prepares to open in spring 2017, Executive Director Eric Bennett has empowered Jaffin to lead a team that vets innovative options for future Institute offerings.

“Dr. Jaffin’s invaluable insight and shrewd business sense have proven successful at the highest levels of the U.S. Department of Defense,” said Bennett. “We are extremely lucky to have her on our team.”

With several publications and presentations to her credit, Jaffin is not just a program leader, but also a subject matter expert in multiple domains that affect human performance such as sleep, exercise, stress management, and nutrition. She has experience not only creating programs, but also implementing and marketing them to the end user.

“What first attracted me to Center for BrainHealth research is its emphasis on translational science and culture of innovation and collaboration. There are few places like this in the country, if any,” Jaffin says. “I’m looking forward to the opportunity to help explore new ways for people to achieve their performance goals. I believe in taking a holistic approach that combines cognitive training with exercise, nutrition that supports brain health, effective stress management, and sleep.”