We established the Brain Performance Institute to bring that research and the latest technological advancements to life – to transform lives and open eyes about what the brain can really do.

From middle school children to corporate executives, warriors to athletes, and those suffering from Alzheimer’s, on the autism spectrum or dealing with other brain-centric conditions, all people, in health or experiencing decline, can change the way they think – and in doing so, transform not only their brains, but their lives.

Every brain is dynamic. Adaptable. Flexible. Trainable. And repairable. Just as we’ve come to realize that we can better our bodies through diet and exercise, so too can we improve each of our own brain’s performance.

We are all powered by this complex and fascinating machine – and it is ours alone to care for and condition.

We have officially launched the greatest global challenge of our time: to double brain performance. We call it the Brain Performance Movement. And you and your brain are critical in making this a reality.

We are embarking on a research initiative to study brain performance in a bigger, more comprehensive way than has ever been done before.

So what can you do today?

  1. Get your 5×5
  2. Stop multitasking
  3. Eat, sleep and move your feet
  4. Download our apps

Join the Movement today. Support the Brain Performance Institute and take charge of your own brain health.